Culture is what distinguishes one place from another - and today it is often what makes one place more successful than another. Art in the public realm is an important factor in generating collective wellbeing and a sense of place and belonging, and artists, designers and performers can help in forming the character and distinctiveness of a new place. 

Thriving cultural and sporting activities can help in building and maintaining social capital - encouraging strong community bonds, active citizenship and participation. Creating a sense of identity, place, ownership and belonging are among the signficant benefits that culture, arts and sporting activities can bring to a community.